article

ESMA's New Guidelines for Funds' Marketing Communications

 Jenny Ljunghammar, Co-Head FinReg

Author: Jenny Ljunghammar, Co-Head FinReg

18 January 2022

|

Area: Cross-border distribution

ESMA's New Guidelines for Funds' Marketing Communications

In this article we focus on what fund managers need to do when reviewing their marketing communications to ensure compliance with ESMA’s guidelines.

ESMA’s guidelines for funds’ marketing communications, developed within the framework of the regulation for the cross-border distribution of investment funds and issued under article 4 of the CBDF Regulation, come into force on 2 February 2022 (the Marketing Guidelines).

Given their imminent application, in this article we focus on what a fund manager needs to do when reviewing its marketing communications to ensure compliance.

How aosphere can help

Rulefinder Marketing Restrictions – Asset Management is an online legal subscription service analysing the rules applicable to the marketing and selling of funds and investment management advisory services. Managed by a dedicated team of senior lawyers, the service covers 80+ jurisdictions and includes a daily monitoring and alerts service. 

Learn more 

How aosphere can help

Related

Looking to Distribute your AIF Cross-Border into Sweden? 5 Key Things to Note

article

Looking to distribute your AIF in Sweden? This article outlines key considerations, including timelines for private placement approval, pre-marketing restrictions, licensing requirements for non-EEA firms, the use of reverse enquiry, and the potential to target retail or semi-professional investors.

Focus on Finfluencers – Global Week of Action

article

Regulators across multiple jurisdictions launched a coordinated global crackdown on unlawful finfluencers, highlighting growing concerns over unlicensed financial promotions on social media.